MACKENZIE'S PORTFOLIO
Screen Shot 2019-10-04 at 10.03.12 AM.png

smiledirectclub

 HOW IT WORKS

We worked with Brand New School to develop a How it Works video for SmileDirectClub. This piece is meant to show (and tell) future Club members what to expect as they embark upon their smile journey. Though the entire minute-long piece is a narrative of the journey, it’s modular in nature, so each piece could be cut up and rearranged to create various other pieces of content across our platforms.

CD: Vincent Skyers, ACD AD: Sam Fitzgerald, CW: Me