MACKENZIE'S PORTFOLIO
Screen Shot 2018-07-26 at 9.57.20 PM.png

skittles

LIME-AGGEDON

Five years ago, Skittles swapped out lime Skittles for green apple, and a select group of lime enthusiasts stood up against the change by introducing #BringBackLime. After years of silence, the LIME-AGGEDON campaign was our first and only response to the online uproar.

LIME-AGGEDON takes the promotion as seriously as the lime enthusiasts themselves, warning fans that Lime is back! This is not a drill., and encourages fans to stock up and ration their Skittles. Some lucky fans even received a special sur-lime-al kit to help them survive. 

CD: Myra Nussbaum AD: Colleen Keesey/Andrea Knowles, CW: Mack Nielson/Lauren Riddoch