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Of course Father’s Day is about dad, but the gifting part is more about the spouse and children, so how could we make dad gift content more exciting and enticing for the actual gift buyers? We created a series of nine Father's Day stop-animation videos featuring paper cutouts for Sears’ organic Instagram feed.

When you viewed the account from the grid, the videos worked together to seamlessly create one image. When you click through to individual posts, they autoplay to tell the stories of moments when Dad might need a specific Sears gift. 

Check out some of the videos below.

CD: David Cuesta  Content Creator: Craig Hensel AD: Arthur Czerep

We also created a #Setof3 Instagram stills using Sears product to share messages to Dad.